Comme Des Garcons Secrets

Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Just about the most influential vogue properties in the world. Its global good results was not built through traditional marketing and advertising or mainstream developments, but through a Daring philosophy: problem the norm, split conventions, and let originality discuss louder than attractiveness. This unconventional solution grew to become the foundation for CDG’s globally enlargement.

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CDG obtained Intercontinental focus by presenting garments that turned down standard Thoughts of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global trend editors and potential buyers early within the eighties.

This world visibility strengthened the CDG Hoodie name and attracted loyal buyers from each individual corner of the planet.

The 1995 "Snooze" assortment consisted of striped pajamas "bearing prints of identification quantities and marks of military boot prints".[30] Contemporaneous media coverage juxtaposed photos of the collection with photographs taken at Auschwitz focus camp, as well as controversy received international coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The model's title was impressed by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("similar to the boys and girls my age").

The 2006 autumn/Winter season Comme Des Garcons collection addressed the strategy with the persona,[15] the different ways to existing a person's self to the earth. Fusing customized menswear with feminine features which include corsets and flower printed costume fabrics, Persona was A further assortment that mixed the feminine With all the masculine.

CDG constructed a robust distribution process by putting its solutions in top luxurious shops like Dover Street Market, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name usage of elite shoppers globally although preserving its inventive integrity.

In 2017, the corporate launched a completely new fragrance, Concrete, and marked its launch in the US by using a dinner curated because of the artist and chef, Laila Gohar.

Each and every retail store was created as an inventive Area, boosting CDG Hoodie's track record for innovation and presenting shoppers an immersive retail practical experience.

Using the rise of shopping online, CDG expanded its attain by giving collections through official and partnered e-commerce platforms. Social websites and manner communities helped spread the brand name’s identification, making pieces much like the Participate in Coronary heart tees and Converse sneakers viral throughout the world.

The CDG x Converse Chuck Taylor turned one of the most recognized sneaker collaborations on this planet, serving to CDG arrive at global mainstream visibility although remaining real to its edgy creativeness.

Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, normally more like art installations than fashion shows earned globally media coverage, reinforcing the brand's reputation for groundbreaking creativity.

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The organization also creates a line of agendered fragrances, most of which happen to be unconventional on the globe of perfume and aligned Along with the types of its garments.[six]